OpenTV Signature Edition Enriches Android TV User Experience

NAGRA recently announced comprehensive support for Android TV with an end-to-end user experience ecosystem.

Having successfully launched 15 Android device deployments since 2014, delivering rich OTT and hybrid TV services to more than ten million consumer devices worldwide, NAGRA has now included Android TV into its broad and versatile end-to-end solution portfolio for pay-TV service providers.

OpenTV Signature Edition, NAGRA’s pre-integrated and ready-to-launch OTT solution offering a coherent experience across a wide range of consumer devices, now also features an Android TV Operator Tier solution enabling easy on-boarding of apps and SVOD services in a unique and operator-branded user experience.

“Operating within an end-to-end TV framework like OpenTV Signature Edition, an Android TV-based solution offers pay-TV operators a compelling TV experience that engages consumers and drives active content monetisation,” added Holger Ippach, Senior Vice President, User Experience Product Unit for NAGRA. “We have been successfully embracing Android for mobile devices and tablets for years, and now with support for Android TV, we can help our customers benefit from everything it has to offer.”

Leveraging NAGRA’s multi-device and multi-network service, device and app protection technologies, OpenTV Signature Edition, NAGRA’s ready-to-deploy, always evolved OTT TV ecosystem, offers an end-to-end solution framework that enables effective content and service monetisation with Android TV.

OpenTV Signature Edition is designed to maximise content value, while optimising the experience – not just for the viewer but also in deployment and operations. It delivers a unified, intuitive and seamless user experience across all screens through the world’s first multi-journey user interface that elegantly blends both traditional and modern navigation paths to linear and on-demand content, translating today’s fragmented content landscape into a unified and gratifying viewing experience.

NAGRA’s IBC2018 showcase featured the complete line of NAGRA user experience solutions and included OpenTV Signature Edition.