Tightrope Media Integrates Social Media
Tightrope Media Systems has announced a new software release for its Carousel digital signage platform, giving its customers new tools and enhancements that keep content fresh and enrich visual appeal.
Available now, the Carousel 6.4 software release supports direct Twitter and Facebook integration, simplifying how operators access and subsequently incorporate social media feeds into signage layouts. This native connection, achieved via a simple login process, also better organises social media integration so that content remains timely.
“Social media is so natural to people today that it’s easy for most to focus in and consume that information on signage platforms,” said Eric Henry, Signage Solutions Lead for Tightrope Media Systems. “Our customers are increasingly seeking ways to ensure that their social media content is current, dynamic and well-aligned with their screen content. It creates a natural connection between consumers and the businesses or organisations that rely on digital signage as a communications platform.”
The new Carousel software release also includes visual and operational enhancements to keep screens lively and appealing. A new text character limit on Carousel bulletins eliminate screen crowding and wordy passages to retain viewers and strengthen messages. Similarly, a new web preview feature offers a quick glance at clock bulletins to ensure content is synchronised and easy to digest. Operationally, a new copy option allows for quick transfer of new bulletins to fresh templates, allowing users to create and customise layouts rich with up-to-date information.
“The new software release benefits our customers across all digital signage verticals we serve, including hospitality, transportation, sports and houses of worship,” said Henry. “These enhancements also reflect what our customers are requesting today.”