Watchout Manages World’s Largest HD Video Wall

Standing over 15 meters tall and 60 meters wide, ‘The Big Picture’ has the official Guinness World Records title for the ‘Largest High Definition Video Wall’. It is located inside the main lobby and entrance to Suntec Exhibition and Convention Centre (Suntec Singapore). The system relies on Dataton’s Watchout multi-image display and presentation software to manage its content presented over 664 integrated LG LED flat panel displays.

Arun Madhok, CEO of Suntec Singapore said, “The full HD digital wall is an integral part of our technology suite which includes digital signage and free Wi-Fi. This mega screen with its captivating content is fast becoming a hotspot for photographers providing an iconic and memorable souvenir of Singapore. High definition content is played 16 hours each day delighting the convention centre visitors and Suntec City shoppers alike.”

Fredrik Svahnberg, marketing director at Dataton said, “Our software designers have worked tirelessly over the years to create a single robust system that can handle an unprecedented quantity of video and data on such a huge real-time display. We’re delighted that Watchout technology has been put to the test and is an integral part of The Big Picture at Suntec Singapore. It’s validating that the project and its technology partners involved are officially recognised by Guinness World Records and as part of a smart building our technology is used to bring a return on investment to the owner as well as to inform, engage and enthral local and international visitors to Singapore.”

The project was managed by Suntec Singapore working with a team of Asia-based technology partners including Honeywell who were appointed master systems integrators for the project.

“We understood Suntec Singapore’s vision to be a convention and exhibition centre of the future,” said Ananda Seshadri, Regional Marketing Leader at Honeywell. “We leveraged the latest technologies to help Suntec achieve their business goals. The big digital screen with the application of Watchout certainly has the wow-factor for visitors and Suntec exhibitors use it as a fantastic advertisement placement.’

LG acted as systems engineers to design and analyse the system and manage subcontractors such as Acetel Korea.

“ACETEL were responsible for supplying Dataton Watchout for The Big Picture, as well as designing and installing the visual display system according to LG and Honeywell’s requirements,” explains Jeong-Mok Byun, team leader of visual solution division at ACETEL.

Lasanthi Bandara, Manager, Audio-Visual Technology and Content at Suntec Singapore explained. “Watchout is being used to primarily display content on all 664 screens seamlessly. Content is also designed, animated, and produced within the Watchout system itself.

“There was no other feasible and scalable technology available in the market that could enable us to create such high definition display. Watchout was selected because of its primary capability to display synchronised content on multiple screens,” added Bandara.

Suntec Singapore measures the success of The Big Picture from its reception on multiple social media platforms tagging Suntec Singapore as their check-in location, newspaper and media coverage featuring The Big Picture as well as filmography interests. Operationally there are benefits such as reduced costs and increased advertising revenue that assist the centre in being profitable and sustainable.