Brand New Media Selects SoftCast for Singapore Broadcast Facility

Brand New Media has selected SoftCast from Ideal Systems for multichannel automation, playout, and media asset management in its new playout facility in Singapore. Brand New Media is a global digital media company that operates multiple TV channels from its broadcast operations and TV studios in Australia, Singapore, the United States, and Europe.

The SoftCast based solution supplied and built by Ideal Systems features SC-AutoPlay for multichannel automation and 24×7 playout of channels that include the award-winning 4ME, Food for Life TV, and healthyMEtv. These channels are distributed internationally and locally to multiple platforms and television operators, including StarHub and M1 in Singapore, and to OTT and VOD delivery platforms.

The new solution at Brand New Media is centrally managed and controlled by the SoftCast SC-MAM media asset management system. SC-MAM manages various content workflows including ingest, quality control, and EPG. It also manages the central storage system, a high bandwidth GraniteSTOR TitaniumZ from Small Tree Communications. SC-MAM also imports the channel playlists and is natively integrated with SC-AutoPlay channel automation for playout of video, audio, and graphics through SC-AutoPlay channel-in-a-box. The SoftCast system operates on locally supplied hardware from Dell, using the Microsoft Windows OS and AJA I/O.

“Our SoftCast media asset management system dramatically reduces lead times and shipping costs for system implementation through our direct-to-site software downloads,” said Sing Yee Lee, product manager for SoftCast at Ideal Systems. “In addition, our scalable platform allows for channel expansion, and robust 4K functionality provides future proofing for both SoftCast and GraniteSTOR TitaniumZ.”

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