iQIYI Deepens Partnership with Dolby
Chinese online entertainment company iQIYI, Inc. has announced it is bringing Dolby Vision and Dolby Atmos to its international app, available in 191 countries across Southeast Asia, Middle East and North America.
iQIYI International VIP paid subscribers in both Standard and Premium tiers with compatible devices can now enjoy Asian content with Dolby Vision and Dolby Atmos from their homes, or on-the-go.
According to Kuek Yu-Chuang, iQIYI’s Vice-President of International Business, “This marks a significant milestone for iQIYI as one of Dolby’s leading Asian international OTT partners. As we grow our appeal internationally, and as home entertainment technology continually improves and becomes even more accessible, we want to delight our subscribers’ high expectations for quality entertainment – both in terms of content, as well as viewing experience.”
He added, “With a rising demand for Asian content worldwide – be it Chinese, Korean and Southeast Asian content – we are proud to be the born-and-bred Asian platform to uplift the entertainment viewing experience of pan-Asian content for the global audience.”
Pankaj Kedia, Managing Director, Emerging Markets at Dolby Laboratories said, “With close to 250% increase in the demand for new TVs enabled with Dolby Atmos and 120% for Dolby Vision every year, consumers are demanding incredible entertainment brought to life in Dolby, which is why we are thrilled to see iQIYI including Dolby Vision and Dolby Atmos as part of its International expansion efforts in South East Asia. With this integration, consumers with Dolby enabled TVs, mobile and tablets can enjoy a growing library of top notch content from iQIYI in Dolby from the comfort of their home and on-the-go.”
One of the first Original titles available in Dolby will be The Ferryman: Legends of Nanyang, which will be released in Dolby Atmos. Also available in 4K, the high production quality underscores the streamer’s dedication to bringing Asian creators’ visions to life. The company’s first Southeast Asian Original stars Singaporean household names like Lawrence Wong, Qi Yuwu, Tay Ping Hui, and Jeanette Aw, and will premiere via the iQIYI International App and website this quarter.
More shows with Dolby Atmos and Dolby Vision will be updated in iQIYI International’s growing library of content over the next few months.
This announcement follows the launch of Uni-Icon Entertainment, a joint-venture talent management agency to identify and promote Southeast Asian talent. It aims to give the region a foothold in one of the world’s best entertainment markets and turn them into household names. The international streamer also recently showcased its Asian Romance Collection spotlighting seven SWEET ON Chinese Originals, as well as its first-ever Korean Original, My Roommate is a Gumiho.
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