Philippines’ Signs Content Deal with WeTV/iflix
Filipino media company ABS CBN Entertainment has signed a multi-year partnership with OTT operator WeTV iflix which will see its Primetime Bida series available to stream on the platform before it airs on free-to-air TV.
WeTV is the international OTT brand from China’s Tencent Video, while Malaysia-headquartered streamer iflix was acquired by Tencent in June 2020.
The first salvo of shows in the partnership includes the long-running fan favorite FPJ’s Ang Probinsyano, and two new dramas Huwag Kang Mangamba and Init Sa Magdamag. WeTV and iflix users will be able to stream these series up to two days before they air on local TV.
The partnership with ABS CBN Entertainment is part of WeTV and iflix’s major content push for 2021, delivering content to its users ahead of other platforms.
“One of our main goals for this year has been to give our users the power of choice when it comes to their entertainment, especially now that we are spending more time at home. Bringing excellent local content and compelling stories to you first is a big step in that direction, and we are excited to have ABS CBN as our partner in this endeavor,” says WeTV and iflix Country Manager for the Philippines, Georgette Tengco. “We look forward to delivering more of the Primetime Bida shows in the years ahead, so do watch out for that.”
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