ACMA Research Reveals 2020 Trends in Australian Viewing and Listening

New research from the Australian Communications and Media Authority has revealed more Australians are using the internet to view and listen to content than ever before.

The research, conducted in June 2020, found that more than half (55 per cent) of Australian adults reported accessing an online subscription service (such as Netflix or Stan) in the previous week, up from 49 per cent in 2019.

In the same period, more than a third (36 per cent) had viewed content through a catch-up TV service, up from 28 per cent in 2019. ABC iview remains the most popular catch-up TV service.

Almost nine in ten (89 per cent) of Australian adults who use the internet watched video content online in the last six months to June 2020. Netflix, YouTube and Facebook were the most common services used to stream or download video content.

Of those who watched online video content, 40 per cent reported just starting or increasing their viewing since the COVID-19 restrictions in March 2020.

More than three-quarters (77 per cent) of online Australian adults had a subscription and/or pay-per-view service at home, up from 70 per cent in 2019. Netflix was the service with the most subscribers, followed by Foxtel and Stan.

Consumption of online audio content was up as well, with 63 per cent of Australian adults listening to a music streaming service in the previous week, up from 48 per cent in 2019. One in five (20 per cent) had listened to a podcast in the previous week.

The report, Trends in viewing and listening behaviour, presents data from our annual consumer survey of Australian adults.

This publication forms part of a broader program of research: Trends in online behaviour and technology usage was published in September 2020.

The research report, Trends in viewing and listening behaviour, has been published on the ACMA website.

VIsit https://www.acma.gov.au/publications/2020-11/publication/trends-viewing-and-listening-behaviour 


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