10 All Access to Be Renamed Paramount+

ViacomCBS Australia & New Zealand has announced its subscription video on-demand and live streaming service, 10 All Access, will be rebranded as Paramount+ in 2021. The move is in line with ViacomCBS’ global subscription video on-demand services also coming under the same name to create “one cohesive global consumer brand”. 

David Lynn, President and CEO, ViacomCBS Networks International (VCNI), said: “With the global launch of Paramount+ we are poised to become as powerful a player in streaming as we are in TV. VCNI is focused on building a meaningful, global brand presence in our key markets, generating material advertising, subscription and licensing revenue from streaming.

“By leveraging the iconic Paramount brand, leading edge infrastructure from ViacomCBS along with an incredible, super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience and significantly disrupt the streaming industry.”

Chief Content Officer & Executive Vice President of ViacomCBS Australia & New Zealand, Beverley McGarvey, said: “The rebrand of 10 All Access to Paramount+ confirms its place in ViacomCBS’ global streaming network which will carry iconic ViacomCBS library content.

“As we continue to build out our multi-platform offering and with a firm focus on building our streaming offering, we’re really thrilled to be bringing the Paramount+ brand to local audiences.”

ViacomCBS has also revealed plans for three new original series for Paramount+ in Australia. Lioness, a spy drama created by Taylor Sheridan (“Yellowstone”) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce. Based on a real CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organisation down from within. The series will mark the first original for Paramount Television on the service.

Paramount+ will also be the exclusive home of SHOWTIME premieres, including the hour-long drama First Ladies, starring and executive produced by Oscar, Emmy and Tony winner Viola Davis, who will play former first lady Michelle Obama.

The service has also ordered The Offer, a scripted series from Paramount Television Studios based on Oscar-winning producer Al Ruddy’s extraordinary, never revealed experiences of making “The Godfather.”

The 10-episode limited event series is written and executive produced by Michael Tolkin (“Escape at Dannemora” and “The Player”). Ruddy will also serve as executive producer and Emmy-winning producer Leslie Greif (“Hatfields & McCoys”) will executive produce and be a writer on the series.

This programming will join 10 All Access’ existing offering of more than 10,000 episodes and movies from CBS, CW and Network 10, as well as original series like The Good Fight, The Twilight Zone, Tooning Out The News, Interrogation, Why Women Kill and Tell Me A Story.

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