Optus Sport Launches Home Fitness Content on App
As fitness providers have moved to online delivery of their classes and workouts while people continue to work from home, Optus Sport has seen an opportunity to expand its content beyond competitive football with the launch of OS Fitness on its platform.
Optus Sport is the home of premium football content in Australia, including exclusively live coverage of every Premier League, UEFA Champions League and UEFA Europa League match.
OS Fitness corrals at home workouts from leading online fitness providers to deliver a variety of fun and effective video workouts that cater to a wide range of interests and fitness levels.
According to Optus’ Head of TV and Content Corin Dimopoulos, “So far, we’ve partnered with Flow Athletic and Fitness Playground, creators of Virtual Playground, which means Optus Sport customers can try yoga, dance, cardio, and fast fat-burners, plus core strength sessions and pilates routines. This content is free to all existing Optus Sport users with more partners coming on board.”
“We know that some people may have fallen out of their fitness routines in recent months so we want to help people keep both physically and mentally fit at home with a bundle of workouts based on their fitness level.”
The launch of OS Fitness creates new connections with the broader Optus Sport community, providing greater value to customers who have an Optus Sport subscription but don’t access its exclusive football content.
“We want to provide customers with a range of options to connect with us, so sports lovers outside of our core football audience can jump on board OS Fitness,” Mr Dimopoulos said.
“Our goal is to create a streaming service that can be utilised by the whole family, so our customers are getting even more value from their Optus Sport subscription.
“It can be accessed via Optus Sport on any compatible device with an internet connection at home or on the go, which means you can head down to the local park for a workout or stream to it to your TV from the comfort of your own home.”
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