Foxtel Group Launches Binge OTT Streaming Service
The Foxtel Group has launched BINGE, Australia’s newest on-demand streaming service. The service offers more than 10,000 hours of ad-free on demand content, from AUD$10 per month.
Binge includes content from WarnerMedia, NBCU, FX, BBC and Sony, BINGE will feature a huge catalogue of HBO hits and deliver much-anticipated Warner Bros.’ produced scripted originals from HBO Max.
Julian Ogrin, CEO of BINGE said: “BINGE speaks to the heart of what great entertainment viewing is about, something that is so good you can’t switch off. BINGE will provide permission to indulge in the shows you love and the shows you can’t get enough of; it’s entertainment that’s unturnoffable.
“This is a next generation streaming service that we want to go beyond providing the best content by creating an emotional connection with viewers based on unapologetic entertainment pleasure, a place you can escape to for that precious ‘me time’. We couldn’t be more excited to pull the curtain back and show Australia this incredible product.
“The time is right to unleash this new service providing Australians with the best in drama, lifestyle, reality and movies. With an amazing line-up of entertainment from the world’s best brands, BINGE will have something for everyone, whenever you want to watch, on your favourite device. And with new content added daily, there will always be something fresh to enjoy.”
New customers can sign up for a two-week free trial at www.BINGE.com.au with no lock in contracts. There are three pricing tiers starting at AUD$10 per month (1 stream, SD), $14 per month (2 streams, HD) and $18 per month (4 streams, HD).
BINGE has been built on a next generation technology platform with innovative features that will enhance the viewing experience including:
- BINGE Centres – the place to find out more about the shows and movies, with behind the scenes interviews, footage and information.
- BINGE Lists – users can save shows for later, rewatch a favourite or continue from where they left off.
- Discover – curated carousels powered by a team of experts, not just algorithms, to help users discover content by mood, theme, moments, Top 5’s and more.
“We have had time to observe and listen to what streamers want from their service. We know streamers can spend on average up to 10 minutes trying to find something to watch, with innovative features BINGE will make the browsing experience easier, so all customers have to do is sit back and enjoy the shows and movies they want to watch,” Mr Ogrin said.
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