TV Channel Rebrands for MediaWorks NZ
On 26 March, New Zealand’s MediaWorks will be rebranding its ThreeLife and ThreeLifePlus1 channels to The Edge TV and the Breeze TV.
Chief Executive Michael Anderson said this is a response to our audience preferences.
“We’re in the business of delivering what our audience wants, and while there’s a lot of popular content on ThreeLife, this will find a home on Three and ThreeNow which will complement and strengthen our TV offering across all our channels – both peak and off peak.
“Radio content on TV has been very popular and the launch of The Edge TV and Breeze TV will bring two of New Zealand’s most popular radio brands to the TV Market.
“We’re a business that continues to refine, adapt and evolve our offerings to our viewers. We continue to try new approaches to deliver what people want. The introduction of ThreeLife and ThreeLifePlus1 was an example of this. The launch of Edge and Breeze TV continues this process,” said Michael Anderson.
“These changes are unrelated to the current TV sale which is still ongoing. This is business as usual with the relationship between MediaWorks TV and radio continuing, which includes seeking opportunities for the businesses to work together and leverage one another accordingly.
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