Australia’s NBN Data Usage Surges by Nearly 25 Percent
NBN Co recently released key network insights which show that Australians are data obsessed, with the rise in the number of connected devices in the home and video streaming changing how and when we interact online.
The insights reveal data consumption on the NBN broadband access network has increased by almost 25 percent in the past 12 months, meaning the average Australian is now consuming about 258GBs of data month, or 367 hours of video calls a month.
Some of the other findings include:
- We are a content hungry nation – Australians consumed more than 1.35 billion GB of data in June this year, that’s the equivalent of watching the David Attenborough’s Planet Earth – in High Definition – over 30.6 million times.
- The streaming effect – Australian’s viewing habits have changed, with real time video streaming now dominating data consumption, with web browsing a close second.
- Data growth showing no signs of slowing – Between December 2012 and June 2019 download consumption per month on the NBN access network has increased by 820 percent.
- East coast Australians are the most data hungry – New South Wales consumed the largest amount of data and saw the greatest year-on-year increase in data consumption, jumping nearly one third (31.2 percent). Queenslanders were most voracious, with the average Queenslander wolfing down about 274GB of data a month.
- City versus regional data consumption – The divide between rural and metropolitan Australia is getting closer, with data showing regional average monthly use per user is 246GBs compared to 270GB in metro.
- Seasonal trends – The holidays are spent online, with January and April seeing an increase in data demand over the past two years during holiday periods.
- Mid-week peak – Wednesdays and Sundays the busiest days on the network.
NBN Co, Chief Technology Officer, Ray Owen said, “Whether it is at home or at work, Australian’s are consuming more data than ever before. Access to fast broadband services is driving a change in the way we interact online, especially as connected devices, streaming services, and flexible working arrangements become the norm. We expect these numbers to continue to grow as more and more homes and business connect to the network.
Telsyte, Managing Director, Foad Fadaghi said, “Australia’s hunger for data continues to grow thanks to the increasing amount of modern technology in most Australian homes today – including smart home entertainment systems, subscription video on demand (SVOD), broadcast video on demand (BVOD) gaming consoles, computers and tablets. The domestic market for Internet of Things at Home (IoT@Home) is forecast to reach $5.3 billion by 2023, and more than half of the households in Australia have already started their smart home journey with at least one IoT@Home product installed at the end of last year.
“NBN has emerged as the most important IoT@Home related feature when Australians move into a new home, which reflects how data and connectivity have taken a priority in our daily lives.”
There are currently more than six million Australians connected to the NBN access network, to check when you can connect visit www.NBNco.com.au
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