Iflix Advertising Introduces Contextual Segment Targeting
iflix Advertising , the brand solutions business of the iflix streaming service, has announced a suite of targeting solutions to deliver more effective brand messages to highly-engaged audiences.
iflix now offers brands the chance to employ the Company’s rich proprietary data to target viewers based on contextual insights, going beyond pure demographic and device ID targeting.
Contextual segment targeting allows brands to reach audiences that matter to them the most by combining iflix’s first-party intelligence (including browsing and streaming data, as well as genre and programming preferences), with third-party verified demographic data, for a holistic insight into viewing preferences and behaviours.
iflix has also introduced pre-defined audience segments to be targeted via direct or programmatic-guaranteed deals.
Since launching in January 2019, iflix Advertising has become one of Southeast Asia’s leading premium digital video advertising solutions. Brands have the means to align themselves with content on a global scale and access multiple advertising formats which include sponsorships of top titles, playlists and channels and premium video ads, as well as bespoke content solutions including brand integrations in iflix Original productions.
Mark Britt, iflix Co-Founder and Group CEO , said “iflix is in a unique position to pair leading brands with world-class content in a premium brand-safe environment and to offer advertisers targeted, quantifiable, and verifiable avenues to reach highly-engaged audiences on our platform.
“We fundamentally believe everyone deserves to be entertained, and we are proud to offer our customers the largest catalogue of premium local and international programming for free, powered by advertising.”
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