iflix in Digital Partnership with Indonesia’s MNC
Southeast Asian streaming service iflix has entered into a strategic partnership with Indonesia’s largest integrated media company, MNC (PT Media Nusantara Citra Tbk). The strategic partnership will significantly enhance iflix content programming mix and further strengthen its Indonesian local content strategy.
The partnership will allow iflix to procure 10,000 hours of content from MNC’s top programs for immediate exclusive streaming on iflix just hours following their television broadcast, bringing the best of Indonesian television online for the first time in full episodes, for online viewing.
MNC, the largest media group in Southeast Asia, has a portfolio that includes four national free-to-air TV stations which account for 46 percent share of Indonesia’s ad-based television, in addition to 20 subscription-based channels, the country’s largest radio network and print media.
All iflix viewers in Indonesia will now have direct access to MNC’s most popular titles, including Dunia Terbalik, Cinta Yang Hilang, and Top Tukang Ojek Pengkolan.
This partnership is further deepened with MNC’s investment in iflix and the appointment of David Fernando Audy, CEO of MNC, to iflix’s Advisory Board.
Mark Britt, iflix Co-Founder and Group CEO, said, “Indonesia continues to be an incredibly important market for iflix and MNC’s influence and resources in the industry are a powerful advantage for us in the execution of our strategy as we continue to cement our leadership as a digital entertainment service in Indonesia.”
David Fernando Audy, CEO of MNC, said, “MNC has always looked for ways to monetise our content and we are delighted to partake in the fast-growing pie of digital monetisation by partnering with iflix. At the same time, we also chose to invest equity in iflix because we believe that the company will grow significantly in the near future.”
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