iflix and Primeworks Studios Announce Co-Production
iflix has announced a co-production with Primeworks Studios, the content creation subsidiary of Media Prima Berhad and one of Asia’s largest production companies, to bring the highly anticipated sequel of award-winning drama Nur to viewers across Malaysia under the iflix Originals banner. Nur 2 is available in Malaysia on iflixFREE and iflixVIP as of the 3rd of April, four times weekly from Tuesday to Friday, express from TV3, just two hours after the television premiere.
In 2018, Nur, saw a cumulative 11 million viewers tuning in to watch the drama series. The storyline followed the forbidden love between a religious speaker, Adam (Syafiq Kyle), and a prostitute, Nur (Amyra Rosli) and shone light on faith, hypocrisy and redemption, making it one of the most controversial and talked about Malay dramas of the year.
Nur 2 promises to be even more captivating and contentious. Following the marriage of Adam and Nur, Juita (Azar Azmi), an acquaintance from Nur’s past who yearns for the enlightened path that Nur has found through her husband, uses treachery and seduction to steal Adam for herself. Nur 2 explores themes of loyalty, trust, and betrayal to leave audiences hooked on the scandal. Nur 2 is directed by Shahrulezad Mohameddin and also features Azhan Rani, Noorkhiriah, Raja Atiq, Eyra Hazali, Dato Jalaluddin Hassan and Fatimah Abu Bakar.
Mark Francis, iflix Global Director of Original Programming, said: “The proven popularity of Nur with TV3’s viewers made iflix’s ambition to partner with Primeworks Studios on the second season a smart bet. This co-production will help Season 2 reach an even wider audience, allowing fans in Malaysia to watch it on their connected device for free just two hours after it premieres on linear TV, or simply catch up whenever they want to. It’s also a great example of how the emergence of OTT players like iflix can complement traditional TV and build stronger local franchises.”
“We believe this partnership between Primeworks Distribution and iflix marks a significant collaboration. As a content distributor, it is important that our content is accessible to audiences cross all platforms, be it on linear channels or OTT platforms. Given the popularity of Season 1, widening the reach of Nur 2 makes absolute sense. Primeworks Distribution is happy to play a part in extending our footprint,” said Lyn Nasihin, General Manager of Primeworks
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