Seven Announces Re-launch of 7News.com.au
The Seven Network has announced that it will launch a new online home for 7 News. i7News.com.au, will debut in the first quarter of 2019 across desktop and mobile, with integration into major third-party news aggregators.
Seven’s Director of News and Public Affairs, Craig McPherson said, “This multi-million dollar investment will marry Seven’s hundreds of world-class journalists reporting from across the globe with best in class technology. We are delighted to finally be fully in control of our news online, and can’t wait to bring 7News.com.au to our audiences.”
Seven West Media’s Chief Digital Officer, Clive Dickens said, “Over two years ago SWM began the process of taking control of all our direct to consumer digital products.
“Today we are announcing the next stage of that strategy with the launch of 7News.com.au, which will utilised leading technology to deliver best in class user experience, deep client integration and on and off network distribution. We are confidently predicting 7News.com.au will become Australia’s number one online news brand within six months of launch as rated by Nielsen Digital Content Ratings.”
Seven’s Chief Revenue Officer, Kurt Burnette said, “7News is Australia’s most trusted news brand, and with a predicted daily unique audience of 1.5 million, this new platform will provide advertisers with an even far more effective approach to client solutions, matching short form video, Premium display, first party data and native content to our now leading BVOD position.”
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