Mediaworks Makes Gains as Total Commercial Radio Listening Increases

Total commercial radio listenership has once again increased by 15,900 to 3,406,100 with MediaWorks also growing its total audience by 18,200 to 2,435,800 in the second GfK Total New Zealand Commercial Radio Survey for 2018.

More FM is New Zealand’s number one music station​ ​in the second GfK Total New Zealand Commercial RadioSurvey for 2018,and is NewZealanders’ music station of choice at Breakfast ​and Drive.

More FM increased its national share this survey by 0.4 percentage points to 8.8 percent+​ ​. ​The station remains New Zealand’s outright favourite at Drive time with the introduction of Jase and Jay-Jay delivering a lift of 0.6 percentage points to 9 percent.TheSound,The Edge and Mai FM round out NewZealand’s top four music stations at this time of the day.

More FM’s national share at Breakfast grew by 0.9 percentage points to 10.7 percent ​making it the country’s favourite music station in the timeslot​. In Auckland, More FM’s Breakfast Club also enjoyed a lift of 1.1 percentage points to 8 percent. Nationally, MediaWorks claims the country’s top six music breakfast shows with More FM followed by TheBreeze, Mai FM, The Rock, The Edge and The Sound​.

Leon Wratt, Group Content Director – Music, MediaWorks Radio said: “More FM has had a terrific result this survey and we remain incredibly proud of Mai with another great Auckland result. Ensuring New Zealanders are with us for their commutes at both ends of the day has been a big priority for us and it’s great that this has paid off with the country’s top six music breakfast shows and the top four music drive shows. Huge congratulations go to Magic too, hitting 200,000 listeners nationally – a fantastic result in only three years.”

MediaWorks owns New Zealand’s favourite five radio stations in the commercially important 25-54 demographic, with More FM up a full percentage point to 11 percent, followed by The Rock, The Sound, The Breeze and Mai FM*. MediaWorks wins this key demographic with 56.7 percent of the market, more than 25 percentage points ahead of the nearest competitor.

Mai FM follows up its Station of the Year win at the 2018 Radio Awards with further audience gains this survey. The station grew its national audience by 15,800 to 454,700. The Mai Morning Crew once again saw a lift in the number of Breakfast listeners in Auckland, growing to 157,100, a 3600 advantage over its nearest competitor, a major talk radio brand. At Drive time, Mai Home Run also won listeners in Tamaki Makaurau, lifting by 8500 people to 140,200 and nationally Mai’s Drive show increased its audience by 9200 to 235,500​.

Magic continues to cast a spell over New Zealanders, building on gains made in the previous survey period to see its national listenership crack 200,000 for the first time since the station’s launch.

The Edge retains the highest number of listeners of any New Zealand radio station, reaching 621,500 people this survey period. Dom, Meg and Randell also increased the station’s national Breakfast audience to 328,200​.

The Sound and The Breeze continue to have great results across the country with The Sound up 18,500 to 399,300 listeners nationally. RadioLive also saw an overall increase of 12,800 listeners to 217,600 across New Zealand.

Visit https://www.mediaworks.co.nz


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