SBS Radio Launches New Digital-Only Language Services
Australia’s SBS Radio has launched digital-only services for five new languages. The new services will provide weekly content to meet the needs of new migrant communities, including settlement guide information and community updates. Drawing on expert advice and tips from service providers, each week the SBS Radio Settlement Guide focuses on a facet of daily Australian life that new migrants and emerging communities might find unfamiliar – from how to vote or lodge a tax return to information about water and fire safety, healthcare and housing.
SBS Director of Audio and Language Content, Mandi Wicks, said, “We are thrilled to be expanding SBS Radio services to include more communities who are most in need of information in languages other than English. With our audiences increasingly consuming our content via digital platforms, we believe on demand content is the most effective way to reach and engage with younger audiences.”
Offering a platform to share their stories and celebrate their culture and people, SBS Radio will connect communities as they navigate life in Australia.
SBS Radio recently reviewed its language services to ensure they reflect Australia’s evolving demographics. The review process involved various consultations and, in conjunction with the 2016 Census, resulted in identifying seven new languages to be provided by SBS Radio.
The commencement of Rohingya and Telugu services will be announced soon.
All content in the new languages will be available digitally via on demand audio podcasts accessible via the SBS website, SBS Radio app and on all podcast players.
Listeners can can access the new services via:
SELF-SERVICE WEB SITE ADVERTISING
Manage your own ads on this web site. For more, click the button below.