Seven West Media “Smashes” Digital Records
The latest data released from Nielsen and OzTAM confirms that Seven West Media reached new digital highs in April.
April’s Nielsen DRM data shows that Seven’s OTT audience reached a record 2.95M, driven by the new 7plus platform. This represents 35% growth over the past 12 months.
At the same time, OzTAM’s latest data shows that Seven was the number one commercial FTA network with a 45.3% share of the BVOD market in April.
Other highlights of the Nielsen data include:
- Seven West Media’s unique monthly online audience, excluding Yahoo7, reached a record high of 4.9M, having grown 79% over the past 12 months
- WAN’s unique monthly audience up 22% YoY to 1.6M
- Pacific Magazines’ unique audience up 16% YoY to 2.0M
SWM’s Chief Digital Officer Clive Dickens said: “We are thrilled to have smashed several digital records in April.
“When you add in the audiences exclusively engaging with us through connected TVs, we now have well over three million Australians using our OTT platforms. This is a huge milestone, and ensured we were the number FTA network in April with a remarkable 45.3% BVOD share of the Live and VOD minutes.”
“We’re equally thrilled by the massive 79% growth in the digital audiences of our fully owned and operated content. This means that, excluding Yahoo7 audiences, we now have the best part of five million Australians engaging with us each month, making us a major player in our own right. Over time as our remaining content transitions out of Yahoo7, our digital reach will be even further enhanced.”
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