Network Ten Launches New Website
Australia’s Network Ten has launched ten daily, a fnew website designed to bring Australians the latest and best in news, entertainment, lifestyle, food, opinion and sport content.
The standalone, mobile-optimised website has a strong focus on short-form video. Ten will daily offer exclusive content from Network Ten programs, plus exclusive content from Network Ten’s on-air talent and the ten daily editorial team. Ten daily’s news content will be sourced from TEN Eyewitness News First At Five, TEN News social channels, ten daily social, the work of ten daily journalists and wire services.
Contributors to ten daily include Lisa Wilkinson, Sandra Sully, Waleed Aly, Joe Hildebrand, Hugh Riminton, Sarah Harris, Angela Bishop and Matt Burke.
The new website joins Network Ten’s digital platform tenplay, which remains the home of multi-screen online catch-up and live streaming, and averages 2.85 million unique visitors a month.
The new digital initiative is led by two of Australia’s most experienced and respected journalists – Executive Editor Lisa Wilkinson and Managing News Editor Sandra Sully – plus Managing Editor Melinda Cornford and Network Ten General Manager, Digital, Liz Baldwin.
Network Ten Chief Content Officer, Beverley McGarvey, said, “The heart of our business is to create compelling, premium content that connects with people across all screens.
“Ten has always differentiated itself by being brighter, younger and louder than our competitors – an ethos clearly demonstrated with ten daily.
“ten daily is the ideal platform to bring Australians brand-safe, family-friendly entertainment in an entirely new and exciting way. At the same time, it fits our strategy of building Network Ten’s audiences on different platforms,” she said.
Lisa Wilkinson said, “We are delighted to be able to present ten daily to Australia. It is very exciting to be able to expand Network Ten further into the digital space, complementing our existing home of catch-up viewing and streaming, tenplay, with smart, snackable and shareable news.
“Focusing on entertainment, lifestyle, food, opinion and sport content, ten daily provides audiences with a new and engaging way to connect with Ten programs, talent and plenty more.
“With so much fantastic Ten content already available and even more brilliant, bespoke content to come, I am certain ten daily will become a must-visit daily digital destination,” she said.
Sandra Sully said, “We have a dedicated team of professional journalists across the country, who now have another platform to engage with viewers and showcase their skills, insights, and expertise with immediacy and impact.
“It’s real news in real time. Relevant issues, views and debate – I can’t wait.”
Liz Baldwin said: “We have created ten daily to complement our industry-leading tenplay platform, which continues to attract new users.
“While tenplay’s peak audience times are at night, ten daily is designed to engage with consumers around the clock, in particular, from breakfast to early evening. It will capitalise and build on the compelling content Network Ten produces for all screens, as well as offering advertisers an ‘always on’ platform outside traditional broadcast times.
“Many of our on-air stars and presenters will be part of ten daily, giving consumers and advertisers a compelling and exciting new way to connect with great content. At the same time, the ten daily team will be creating original, compelling content,” she said.
Ten daily will offer video advertising opportunities across news, entertainment and lifestyle verticals, as well as a number of innovative advertising opportunities, led by “ten stories”, Network Ten’s native proposition.
Fusion Health has been confirmed as the official launch partner for ten daily.
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