Imagine Communications News: India Roadshow Report
A team of experts from Imagine Communications has taken the latest in technology to the market in India. A concise, informative suite of presentations was packed into an afternoon, and delivered in Chennai, Mumbai and New Delhi.
The roadshow proved very popular with more than 200 customers and partners enjoying the opportunity to hear the latest thinking. After the formal part of the day, delegates and Imagine experts continued the debate over dinner.
The overall theme of the event was ‘The future of television. Today’, showcasing that the solutions – whether next-gen or hybrid – are ready today. The discussions centred around helping broadcasters and media companies to define their own roadmaps for a self-paced transition.
Talking first about developments in technology today, the sessions looked at topics like the success of AIMS, the Alliance for IP Media Systems, in promoting open standards including the SMPTE ST2110 family. It also looked at emerging Ultra High Definition (UHD) formats including 4K and higher resolutions, high dynamic range (HDR) and even high frame rates (HFR).
Inevitably the discussions probed the shift from SDI to IP and from traditional hardware to software-centric solutions on commercial off-the-shelf (COTS) hardware, virtualised in the data centre and the cloud. Central to virtualisation is the move from monolithic functional blocks to a microservices architecture, something Imagine is pioneering with its Zenium platform.
Turning to the transition from legacy systems to new architectures, the presentation looked at products from Imagine Communications like the Platinum IP3 multi-layer router, the Selenio range of cross-platform processors, and the Magellan orchestration layer, which is central to the transition.
These technology developments were put into context with specific sessions on playout, and on live and multiscreen solutions. These were illuminated by case studies, such as the new outside broadcast truck developed by TPC in Switzerland, which uses the Selenio Network Processor as both an IP engine and the gateway between SDI and IP, to deliver uncompromised live UHD production.
One of the key solutions that received much interest during this roadshow was our Versio integrated playout system. This solution provides sophisticated control and management of every aspect of content control, from ingest and storage through to multi-channel playout and including automation, and the addition of branding graphics. The software is readily integrated into larger workflow solutions, and is designed to be cloud-native, giving broadcasters the freedom to select on-premises, cloud and hybrid solutions.
“What was clear from the popularity and the great interaction during of these sessions, is that the market is very eager to learn about the next generation technology,” said Anas Hantash, Director of Sales for MENA at Imagine Communications. “The success of these events also helps us stay close to our customers in each market, understanding their requirements and developing the right solutions. I see us planning an annual roadshow, focusing on education, to continue this great dialogue.”
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