Viacom International Tokyo Upgrades to Etere MAM

Viacom International Media Networks (VIMN) is the International division of Viacom, the network that oversees the production, broadcast and promotion of key Viacom brands including MTV, BET, Comedy Central, Paramount, VIVA and Nickelodeon. Following VIMN’s implementation of Etere Media Asset Management (MAM) to manage its Over-The-Top (OTT) content delivery in 2015, the Multinational company has again chosen Etere MAM to manage its system in Viacom Tokyo International.

At the heart of the system for Viacom Tokyo International is Etere Media Asset Management (MAM). One of the requirements of Viacom Tokyo International is to incorporate a customisable GUI that supports the Japanese language to cater to local users. Designed with the user experience in mind, Etere is able to provide a highly intuitive Japanese GUI for the system. Etere MAM optimises, simplifies and automates tasks across the workflow. It orchestrates all tasks across the enterprise network, supported by a centralised database. It is also capable of managing several playouts, OTT and NLE deliveries simultaneously even in instances when each require a different delivery method. Etere MAM simplifies complex tasks and orchestrates the complete workflow, including the management of metadata. It is also able to provide real-time status updates from a centralised location, allowing a streamlined monitoring and management from a simple PC setup.



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