Seven Reaches 4.2 Million In-Home Broadcast Viewers
the recent Melbourne Cup was the biggest live streaming day in 2017 in any FTA event since AO Men’s Final, and 64 percent bigger than 2016 setting a new Melbourne Cup record.
The Melbourne Cup averaged 915,000 viewers across seven hours of broadcast and peaked at 2.7 million during The Race (1.9 million metro).
Seven dominated viewing during The Race with commercial shares exceeding 80 percent for P25-54, P16-39, GB+Ch, Men 16+ and Women 16+.
7HorseRacing on Facebook reached 850,000 and recorded over half a million video views across Facebook and Twitter.
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