SCA Appoints Kim Norman Sales Director – PodcastOne Australia

Southern Cross Austereo (SCA) today announced the appointment of Kim Norman as Sales Director – PodcastOne Australia.

A Sales Executive for Austereo almost 10 years ago, Kim returns to SCA, most recently from HT+E’s AdShel where she was State Sales Manager for NSW and ACT.

In her new role, Kim will be responsible for driving the strategy and execution of commercialising SCA’s audio on demand business known as PodcastOne. In particular, she will be focusing on growing PodcastOne’s sales foundation partners.

On her appointment Kim said, “I’m thrilled to be coming home to SCA. As Australia’s leading audio company reaching more than 95 percent of the population, SCA has always been a company that I’ve admired and respected. They continue to innovate and lead the charge in every aspect of their business.

“To be leading the PodcastOne division in market, developing the sales strategy and building a team is really playing to my strengths. Helping brands tell their story via the podcast platform to an audience who live in an on demand world, is a very exciting sell.

“Podcast is an emerging platform that is rapidly growing in both audiences and revenue worldwide, it’s going to be a great wave to ride!”

SCA’s Chief Sales office Brian Gallagher said, “I’m delighted to welcome Kim back to SCA, to lead the sales of our new and exciting audio on demand business.

“In an environment of rapidly rising in podcast consumption, commercialisation of SCA’s high quality, compelling long form original podcasts remains our great untapped opportunity.

“Kim with her depth and breadth of experience in the media is ideally placed to lead our charge.”

Kim starts her new role on the 12th of December and will report to Brian Gallagher.



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