Aussie Kids and TV: Tuning in Across Multiple Platforms

Children are watching over 10 hours of screen content per week, with 6.7 hours per week dedicated to watching children’s television programs, movies, videos and DVDs.

New Australian Communications and Media Authority research, ‘Children’s television viewing and multi-screen behaviour’, released recently, examines the viewing habits of Australian children in the context of a multi-screen environment.

“The ACMA research findings confirm what many of us may have suspected, that is, children are watching screen content on television as well as on-demand on a range of devices and platforms,” said acting ACMA Chairman, Richard Bean.

A TV set is the most frequently used device to view children’s programs for those aged 0 – 14. YouTube, Netflix and free-to-air television catch-up services make up three of the four top online services that they used most frequently.

The research showed that children aged 0 – 14 were watching 92 minutes of scheduled broadcasts on television per day in 2016 compared to 122 minutes in 2005. While children are spending less time watching live broadcast television, they are still watching programs specifically made for them.

The research also showed that:

  • The number of ‘children’s programs’ in the top 30 television programs increased from nine in 2005 to sixteen in 2016.
  • The most watched television channel for children was ABC2, particularly for pre-school children, that is, aged 0 – 4 years.
  • Older children, particularly those aged 13 – 17 are more likely to watch programs of family appeal on commercial TV.
  • Seven in 10 parents, carers and guardians monitored what their children watch, with 83 percent reporting using specific rules and restrictions relating to their child’s viewing of screen content.

Insights are available via this link.

Visit http://www.acma.gov.au


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