National Community Radio Listening Grows
Wondering just how Australia’s largest independent media sector operates? Who makes community radio? Who listens? And why they tune in?
The infographic below brings together data from the CBAA’s independent research programs, including the National Listener Survey, and Station Census (full reference list available below).
About the CBAA’s research – National Listener Survey
The National Listener Survey is a survey of the community radio listening habits of Australians though a hybrid telephone and online survey of a representative sample of 10,000 Australians over the age of 15, across all Australian states and territories.
It is conducted on behalf of the CBAA by McNair Ingenuity Research, an accredited Australian market and social research organisation with a long history of media research dating back to the first radio audience surveys held in the 1930s.
The surveys provide invaluable feedback to community stations about trends, listeners and the sector itself. Information about stations on a national, state, metro/city and non-metro level is freely available to the community broadcasting sector via a national summary report and series of fact sheets.
Read the latest national summary report here.
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