Radio Leads Audio Consumption in Australian Digital Technology
The Australian Infinite Dial Study commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA) and Triton Digital, provides new insights into what Australians are consuming online. The Infinite Dial research for Australia is patterned on the longest-running survey (1998) of digital media consumer behaviour in the USA and provides a profile of the 2017 Australian digital consumer.
“The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the technology that Australians are using and it’s interesting to see how Australia compares to the USA,” said Edison President Larry Rosin.
Key findings indicate in the new digital era, radio continues to be the key driver of audio consumption in Australia. Radio is the leading audio option across multiple platforms in the marketplace, with 85 percent of people having listened to an AM/FM vis broadcast and online or DAB+ station either via free to air broadcast or online in an average week, compared to Spotify 21 percent, Podcasting 10 percent, Pandora 8 percent, Apple Music 6 percent, Google Play All Access 2 percent.
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