We Are Social Launches in Beijing
We Are Social, the socially-led global creative agency, is expanding its presence in China by opening a new Beijing office.
The Beijing team will be working with a number of high profile international and local businesses, including founding clients China Minsheng Bank, Nestlé, and China Mobile’s Migu.
Pete Lin, Managing Director of We Are Social in Greater China and founder of the agency’s Shanghai office will lead the team in Beijing, supported by Wenny Qin as Account Director who will be responsible for all the agency’s client relationships, and Creative Director Leslie Guo, who will oversee We Are Social’s creative output in Beijing. Wenny Qin joins We Are Social from IPG’s Golin Magic, while Leslie Guo previously was at Hanzhong Group.
The new team joins We Are Social’s global network across five continents, and will work closely with the agency’s Shanghai office, which has grown from a two person team to employing 60 people in just two years. The Shanghai portfolio now includes 15 retained clients, such as Beats by Dre, MCM and Acer.
Pete Lin, Managing Director, Greater China at We Are Social, said, “Beijing has always been an important market in our China expansion strategy and we are incredibly excited to be working with such prestigious brands as our founding clients. After a phenomenally successful two years in Shanghai we look forward to replicating this success in the country’s capital.”
Robin Grant, Co-Founder, We Are Social, said, “Pete and his team in Shanghai have done a fantastic job in tapping into China’s unique digital ecosystem to produce some amazing creative work over the last two years. Opening a Beijing office is a natural progression for We Are Social, with the huge growth of our client portfolio in the region coupled with growing demand for both country-wide and international campaigns, this new team will enable us to deliver even bigger and better work for clients in Beijing.”
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