Audio Description App for Australian kids

Big Access Media (BAM) has launched the ‘Audio Description for 100 Kids’ Shows in 100 Days Program’, which began on October 13th, World Sight Day, and continues until February. Big Access Media was started in 2015 to build a platform for people who are blind and vision impaired to enjoy television and movies.

Audio Description is an additional narration track that describes the visual elements in between dialogue on television shows and movies, assisting people who are blind or vision impaired. 

The program has launched with content from Nickelodeon and Discovery Kids. The Big Access Media technology delivers immediate audio description, with the press of a button, by synchronising with the live broadcast audio track. The service can be used via smartphone, tablet or desktop computer. 575,000 Australians are blind or vision impaired with that number expected to double by 2020. The global number is 223 million.

Big Access Media CEO, Stefan Carey says it is time for full media access to be available to all Australians.

“Access to media is a basic human right. Children who are blind or vision impaired will now be able to enjoy a far greater experience of wonderful shows from some of the biggest kids’ networks in the world.”

A TV schedule, listing all the shows that have been audio described will be available at www.bigaccessmedia.com. The program is aimed at kids aged 4 to 18 years and will include cartoons, preschool, children’s and teenage programming.

Stefan Carey says, “The program was initially intended to consist of 100 shows over the 100 days, however the response has been so immense there will now be many times that number, we are really excited about helping to give a greater entertainment experience for all Australians”. The app is available now in the App Store by searching Big Access Media.


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