Momentum Gains for Broadsignal
Sydney based digital media outfit, Broadsignal, has recently completed a number of projects that have established its skills globally with the delivery of linear and VOD video through a variety of new OTT and IPTV platforms. The company has worked in the digital delivery space for over four years, and has recently completed a project for a new niche music channel that will soon be available on the Roku platform worldwide.
Broadsignal aggregates a team combining software engineering skills for app development, with global video delivery capabilities. The company has experience with the latest CDN video delivery technology and various payment gateways. Gerald Travers of Broadsignal said, “There is a surge of new OTT Platforms that allow the global or national delivery of video content. OTT content owners can now adopt a variety of business models that make it viable to be available on new telco platforms or go directly to the consumer, including programmatic advertising, subscription and transactional on demand. Increasingly there are hybrid models that take something from each of these. This is encouraging content companies to participate in the new OTT digital media market”.
Travers expanded, commenting, “We see the roll out of Telstra TV using Roku as another platform for content owners in the Australian market, but there are also global opportunities.”
The company is also working on project with a dutch digital platform – metrological and in the United Kingdom with Youview. Both platforms have sophisticated set top boxes that combine free catch-up services with pay-TV content. Travers said, “While all of these platforms have specific software requirements, there are now great efficiencies in how this can be achieved across a range of platforms”.
Broadsignal has completed an application for Ovation to be delivered via Google’s Chromecast device as well as smart-TV apps on the LG, Panasonic, and Samsung range. Currently the company is working on an Apple TV application and a new Samsung smart-TV app which incorporates its new Tizen operating system for upcoming smart-TV ranges. Broadsignal works closely with the Ebay owned Magento eCommerce content management system. It can integrate its project work with Amazon Web Services for any cloud deployment and has relationships with CDNs that operate efficiently in the Australian and NZ market. The company believes that it can provide these services to clients in a collaborative and cost efficient manner.
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